How did the PARO DESIGN brand come about?
It all started with my apprenticeship as a toolmaker. I got to know the manual work and the passion for precision. Making objects with my own hands and always having something unique for myself inspired me.
In order to continue my education and also to be academically active after my training, I decided to study architecture. After that I worked as an employed architect - until I founded PARO ARCHITEKTUR in 2022 and have been my own boss as a freelance architect ever since. In my work as an architect, I carry out new construction, conversion and renovation in Stuttgart and the surrounding area.
But back to PARO DESIGN. Like any gifted craftsman and architect, I have an eye for beautiful things. For aesthetics. And precision. I live this passion for detail with my fashion and furniture brand from Stuttgart.
ABOUT PARO DESIGN
With PARO DESIGN unique fashion I make a statement against the fast fashion industry. So the mass production of clothing, much of which ends up as landfill and is manufactured under catastrophic conditions. PARO DESIGN unique fashion stands for fairly produced fashion, unique pieces and a transparent manufacturing process. I only use organic cotton as the material.
PARO DESIGN unique furniture stands for high quality designer furniture - and not just for the finished product. The design is also well thought out and super smart. I usually rely on the exciting combination of steel and wood - that makes my furniture unique and characterizes the style of PARO DESIGN. All products of this label are designed and produced in Stuttgart. And because sustainability is not only important to me personally, but also professionally, I rely on upcycling for each of my pieces - i.e. the conversion of supposedly useless materials into new products
Soyez Unique - with PARO DESIGN
French lifestyle paired with industrial design. Is that possible? Short answer: yes. Thanks to PARO DESIGN.
With the fashion and furniture brand from Stuttgart, I bring unique designs to the market that do justice to my passion for high-quality furniture and sustainable fashion.
The design: simple and yet special.
Everything doesn't always have to be higher, faster, further. It's about focusing on what's important in life. And that is exactly what PARO DESIGN stands for.